Photos taken by The Studio On Main
What do I do for the Tour de Pearl? The tour is three months long (June 2 -September 5) and riders bike in their free time to the participating stages. At every stage, which are bars and restaurants in the La Crosse area, participants need to order a Pearl Street beer in order to get their card stamped.
There are 42 stages total in the tour and YOU get to customize your tour by deciding which 21 stages you would like to bike to this summer!
Feeling ambitious? You also have the option to ride to ALL 42 stages. 21 stamps get you ONE entry for the grand prize and 42 stamps gets you THREE entries to win!
So, you’re probably wondering what the incentive is to do the tour, besides drinking delicious Pearl Street beer all summer long? By participating, you get your name entered into a drawing to win a custom-designed and limited edition Wyatt bicycle from Wyatt Bicycle Company.
Photo taken by The Studio On Main
When is the bike giveaway? Participants are invited to attend the End of Tour party, which will take place on September 5th during the La Crosse Bicycle Festival. The La Crosse Bicycle Festival is taking place September 3-7, so you can check out both events!
Registration cost is $20.00. What does this registration fee include, you ask? $20 gets you an official Tour de Pearl badge with lanyard, t-shirt, and many coupons and freebies from the participating locations and sponsors.
Another awesome perk of the Tour de Pearl is you are provided with the option to use a virtual map to plan out your desired route!
Check out the Tour de Pearl Facebook page to find the virtual map and stay up to date with tour information.
Support local businesses while having fun with friends and family! You don’t want to miss out on this AWESOME event!
Drink responsibly, ride safe, and HAVE FUN!!