Over the past two decades, offshoring has significantly impacted the bike industry. The majority of bike companies closed their American factories and outsourced their production to Asia chasing after cheaper labor and increased profits. During this time, bicycle manufacturers that had truly unique products, were rich in culture, and had a sense of purpose, eventually converted to just being another “bicycle brand” with a focus on their sales and marketing departments. They closed the doors to the behind the scenes manufacturing processes, and only showed bikes being prototyped in the U.S., but not actually being mass produced in the U.S. The majority of bike brands don’t want you to know that they actually share the same Chinese and Taiwanese factories with their competition!
Unfortunately, Wyatt Bicycles wasn’t any different than the brands that have offshored their production to Asia, except for the fact that we started with our production there. As the owner and founder of Wyatt Bicycles, I wasn’t happy being part of the problem, but I knew that we would eventually be part of the solution. It has always been my long-term strategy to bring the manufacturing process in-house, but with limited capital, I wanted to first establish the Wyatt brand, learn the industry, connect with customers, and find our place in the market.
After being in business for six years and learning the ins and outs of the bike industry, it was time to begin bringing the manufacturing process in-house. Over the past several months, we’ve been purchasing equipment, building frame jigs, and working on a new fat bike frame design. By controlling the manufacturing process, we will be able to improve the quality of our bikes, innovate faster, and support American manufacturing. Unfortunately, manufacturing in the USA costs significantly more than having our bikes made in China and will double the retail price of our bikes! The good news is that there is a solution to keeping the retail price competitive and still being able to manufacture our bikes in the USA.