Direct-to-Consumer Business Model
In order to make the best adventure bikes in the world and continue to create the most value for our customers, we needed to re-invent the traditional distribution model. We eliminated the middleman to allow us to manufacture our bicycles in the USA and innovate without restraints. We build our bikes with the world’s finest materials and technologies and we bring them to you directly, with no retail markup. The result? Significantly better products at incredible prices.
