We design, manufacture, and assemble all of our bikes at our headquarters in La Crosse, WI where adventure is in our blood and our passion for quality is as strong as the Mighty Mississippi. Each frame passes strict quality control standards with hands on inspection and assembly. We want our customers to have the best adventure bike around and take pride in knowing that their bike was Made in the USA from the finest parts and materials from around the globe.
Direct-to-Consumer Business Model
In order to make the best adventure bikes in the world and continue to create the most value for our customers, we needed to re-invent the traditional distribution model. We eliminated the middleman to allow us to manufacture our bicycles in the USA and innovate without restraints. We build our bikes with the world’s finest materials and technologies and we bring them to you directly, with no retail markup. The result? Significantly better products at incredible prices.
Over the past two decades, the majority of bike companies have shut down their American factories, outsourced their production to Asia, and closed their doors to the behind the scenes manufacturing processes leaving their customers in the dark.
We believe in total transparency. This is why we are opening the doors to our manufacturing processes and sharing with you how much it costs to manufacture each bicycle. We believe that being completely transparent helps build trust and strengthens our relationship with our customers. We want our customers to be involved in everything we do, from the design process to providing input on new product ideas.
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