Wyatt Bicycle Co. is a Wisconsin-based bicycle brand that's on a mission to make high quality products at competitive prices.
Wyatt Bicycle Company started in the summer of 2011 when Wyatt Hrudka, owner and founder, saw that there was a need in the bike industry for a quality bike at an affordable price. With his experience in supply chain management, business process improvement, and the bike industry, Wyatt brings his knowledge and passion for biking to the business model, which focuses on creating the most value for its customers.
Over the past couple years, Wyatt Bicycle Co. has gained a great amount of popularity throughout the U.S. and has been featured on the popular game show, The Price is Right.
Our bikes are driven by our passion for quality, functionality, and individuality. By embracing the use of modern technology, we've created an innovative process that combines the low unit cost of mass production processes with the flexibility of individual customization.
Our design philosophy is simple, to design bikes that we would want to ride. The inspiration of our designs come from a variety of sources such as our customers, the road and trails, our imagination, but most importantly, from the ride.
All Wyatt bikes are powder coated in Ettrick, WI. Powder coating is an advanced finishing process that is an eco-friendly alternative to liquid paint. Powder coating is more resistant to chipping, scratching, fading, and wearing when exposed to snow, rain, and the hot sun.
All Wyatt bikes are assembled to order one at a time at our headquarters in La Crosse, WI. The assembly of a bike is one of the most important aspects of delivering a long lasting product to our customers. We ensure that every part on the bike is properly working and free from defects.
Wyatt Bicycle Company has built a strong reputation in the bike industry for offering outstanding customer service. We believe that great customer service is more than just answering a customers question, concern, or complaint, it is about going above and beyond for each customer and providing them with the best shopping experience.
At Wyatt Bicycle Company, we test ride every single bicycle that we build, to ensure that it meets our expectations. We know what makes a bike not just good, but better than the rest, which is why we put our heart and soul into every one of our precious bikes.
Why do we put this much effort into each and every bicycle? We care about quality and take pride in who we are and what we do. Our bikes are an extension of us and we want to give you the exact same experience that we have, every time we hop on a Wyatt bike.
While attending the University of Wisconsin-La Crosse and working as the head bike mechanic for the campus bike rental program, Wyatt had an overwhelming amount of students ask if he could adjust their gears. He wondered why more students didn’t ride single speed bikes that are reliable and almost maintenance free. After searching the web, he found that the majority of single speed and fixed gear bikes were either overpriced or were affordable, but built using low quality materials. Wyatt saw that there was a need for a quality bike at an affordable price.
Wyatt decided to turn his passion into a career and founded Wyatt Bicycle Company in June of 2011. In November of that year, he received his first shipment of bikes and operated out of a single car garage where he assembled and tuned each bicycle. Without electricity and heat, Wyatt used battery powered lights mounted to the ceiling and bundled up during the cold Wisconsin winter months.
This is the single car garage where it all began.
The original workbench.
In January of 2012, Wyatt Bicycle Co. partnered with Fab.com to run a flash sale. Wyatt unexpectedly sold 90 bicycles in 3 days. From this point forward, Wyatt Bicycle Co. has continued to grow and offer its customers quality products backed by unmatched customer service.
Wyatt moved his operation out of the single car garage and into a 2,500 square foot warehouse in the summer of 2012.
Wyatt began making small steps toward bringing the manufacturing process back to the United States in 2013. All Wyatt bikes are now powder coated in Ettrick, WI, which is a small town 30 miles north of La Crosse. Powder coating significantly improved the quality of the bikes finish and is an environmentally friendly alternative to liquid paint.