Privacy Policy


We at Wyatt Bicycle Company LLC, and our affiliated companies worldwide are committed to respecting your online privacy and recognize your need for appropriate protection and management of any personally identifiable information (“Personal Information”) you share with us. We have established this Online Privacy Policy so that you can understand the care with which we intend to treat your Personal Information. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address and an email address or other contact information, whether at work or at home. In general, you can visit our web pages without telling us who you are or revealing any Personal Information about yourself. If you choose to provide us with your Personal Information on the Web, we may transfer that Information within our company or to our third-party service providers, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. We strive to comply with all applicable laws around the globe that are designed to protect your privacy. Although legal requirements may vary from country to country, we intend to adhere to the principles set forth in this Online Privacy Policy even if, in connection with the above, we transfer your Personal Information from your country to countries that may not require an “adequate” level of protection for your Personal Information. In other words, our goal is to provide protection for your Personal Information no matter where that Personal Information is collected, transferred, or retained.

Cookie Policy

Effective Date: 05.24.18 Last Update: 05.24.18

This Cookie Policy describes how Wyatt Bicycle Company LLC uses cookies. We will refer to these cookies and other tracking technologies as “cookies” from hereon. This Cookie Policy only applies with respect to websites operated by Wyatt Bicycle Company LLC, registered at 1100 Kane Street, La Crosse, WI 54603, USA and its affiliates and subsidiaries or on their behalf and on which a direct hyperlink to this Cookie Policy is posted (“website” or “websites”).

Our website uses cookies to ensure that we give you the best possible experience by providing you personalized information, understand how you use our website and help you obtain the right information.

1 What are Cookies?

Cookies are small files that the website saves on your computer or mobile device (such as your mobile phone, laptop or tablet) when you visit the website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.

These are the different types of cookies we may use on our website:


Essential cookies are required for the operation of our website (for example, to store your country preferences during your time on the website, display your username, to identify that you logged in and other uses). These cookies enable you to move around the website and use its features. Disabling these cookies would impede the website’s performance and we would not be able to provide you with the features and services offered through the website.


Analytics cookies (including advertising cookies) allow us to analyze your activities on our website in order to improve and adapt the way our website works. For example, we may use these types of cookies to distribute website traffic among available servers in order to optimize website response times, provide feedback and suggestion feature, and other purposes. Some cookies record your online activities, including your last visit to our website. This information allows us to make our website more relevant to you by displaying appropriate content, and to deliver communications that are tailored to you.

2 Types of Data Held

The types of data held by Wyatt Bicycle Company LLC cookies include: country name, numeric user ID, username, email, first name, last name, IP address and other unique identifiers such as a randomly generated sequences of letters and numbers.

3 How Do We Use Cookies?

In some cases, we use cookies to collect information that relates to identified or identifiable natural persons, for example, if it is combined with other information. In these cases, our Privacy Policy will apply in addition.

We use cookies for the below purposes:

Essential Cookies:
Display username
Display logged in name
Identify what type of user you are
Identify what content to show to WYATT users
Determine menu content to show
Remember what product you are looking at

Analytics Cookies:
Track visits on the website for analytics
Distinguish users and sessions
Determine new sessions/visits
Store the traffic source or campaign that explains how you reached the website

Through cookies, aggregate and other information such as the pages visited on the WYATT websites, IP addresses, unique URLs visited within our websites may be obtained and used to enhance your experience and understand traffic patterns. We count the number of users who visit a particular section of the website or who clicked on links or graphics included in e-mail newsletters received from Wyatt Bicycle Company LLC. We also compile aggregated statistics about how our website is appreciated by its visitors to optimize and tailor it to your needs.

If you register on our website, or otherwise provide us with your personal data, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our website, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.

4 When Do Cookies Expire?

Some cookies operate from the time you visit the website to the end of that particular web-browsing session. These cookies expire and are afterwards automatically deleted when you close your Internet browser window. These cookies are called “session” cookies.

Some cookies will stay on your device between browsing sessions—they do not expire when you close your browser. These cookies are called “persistent” cookies. The length of time a persistent Cookie stays on your device varies from cookie to cookie. We use persistent cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit.

5 Who Sets the Cookies?

Cookies may be placed on your device by us, as the website operator. These cookies are called “first party” cookies. Certain cookies may be placed on your device by a third party other than FOX, such as providers of marketing services and cookie and other tracking technologies related services (e.g., publishers, data management platforms, and demand side platforms). These cookies are called “third party” cookies. For example, a third party such as Facebook may place a cookie to integrate the social media platform and be able to share its capabilities with you.

6 How Can You Block, Delete or Otherwise Manage Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

Please note that your Internet browser allows you to change your cookie settings, including deleting and blocking them. These settings are usually found in the “Options” or “Preferences” sections of the “Settings” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the “Help” option in your internet browser for more details. These websites provide information on how to adjust the cookies settings on some popular browsers:

Apple Safari
Google Chrome
Microsoft Edge
Microsoft Internet Explorer
Mozilla Firefox

To opt out of being tracked by Google Analytics across all websites, visit

7 Privacy at Wyatt Bicycle Company LLC

For more information about how we process your personal data see our Privacy Policy.

8 How to Contact Us

If you have any questions, comments, or requests regarding our use of cookies, please direct your request to:

Wyatt Bicycle Company LLC
1415 Commercial Street
Bangor, WI 54614
[email protected]

9 Amendments

Wyatt Bicycle Company LLC will amend this Cookie Policy from time to time and inform you, as required by applicable law, but we will not reduce your rights.


Wherever your Personal Information may be held within Wyatt Bicycle Company LLC or on its behalf, we intend to take reasonable and appropriate steps to protect the Personal Information that you share with us from unauthorized access or disclosure.


To the extent that you do provide us with Personal Information, Wyatt Bicycle Company LLC wishes to maintain accurate Personal Information. Where we collect Personal Information from you on the Web, our goal is to provide a means of contacting Wyatt Bicycle Company LLC should you need to update or correct that Information. If for any reason those means are unavailable or inaccessible, you may send updates and corrections about your Personal Information to [email protected] and we will make reasonable efforts to incorporate the changes in your Personal Information that we hold as soon as practicable.

Third Party Services

Third parties provide certain services available on on Wyatt Bicycle Company LLC’s behalf. Wyatt Bicycle Company LLC may provide information, including Personal Information that Wyatt Bicycle Company LLC collects on the Web to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which Wyatt Bicycle Company LLC maintains its Web site and mailing lists. Wyatt Bicycle Company LLC will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Wyatt Bicycle Company LLC’s behalf. Wyatt Bicycle Company LLC does not intend to transfer Personal Information without your consent to third parties who are not bound to act on Wyatt Bicycle Company LLC’s behalf unless such transfer is legally required. Similarly, it is against Wyatt Bicycle Company LLC’s policy to sell Personal Information collected online without consent.

Messaging Privacy Policy

This Messaging Program Privacy Policy explains how Wyatt Bicycles collects and uses information about you in relation to its text message marketing program (the “Messaging Service”). We use Attentive to provide the Messaging Service to you. For the purposes of the Messaging Service, Attentive acts as our service provider and data processor of your information.

Collection of Information

We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable the personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Use of Information

We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

Sharing of Information

We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

  • Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.
  • Legal Requirement and Protection of Attentive and Others. We may disclose your information as we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

Protection of Information

We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.

Retention of Information

We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.

Choices and Controls

Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Terms.

Customer Care

If you are experiencing any problems with the Messaging Service, email [email protected].

Privacy is not structured to attract children. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 13 years of age.


We are committed to privacy and, are actively involved in and support current industry initiatives to preserve individual privacy rights on the Internet. Protecting your privacy online is an evolving area, and Wyatt Bicycle Company LLC’s Web sites are constantly evolving to meet these demands. If you have any comments or questions regarding our Online Privacy Policy, please contact us at [email protected]. While we cannot guarantee privacy perfection, we will address any issue to the best of our abilities as soon as possible.

Your Consent

By using this Website, you consent to the terms of our Online Privacy Policy and to Wyatt Bicycle Company LLC’s processing of Personal Information for the purposes given above as well as those explained where Wyatt Bicycle Company LLC collects Personal Information on the Web. Should the Online Privacy Policy change, we intend to take every reasonable step to ensure that these changes are brought to your attention by posting all changes prominently on our website for a reasonable period of time.